With 2018 upon us, whether it be eating more vegetables or finally using that overpriced gym membership, you’re probably in full goal-setting mode. New Year’s resolutions are meant to be broken, right?
Perhaps when it comes to personal goals, but for marketing goals, now is the time to tackle your strategy with full-force.
Organization is one of the keys to success in marketing, so if you are not managing your social platforms with a social media management tool, that needs to change today!
Not only will using a social media management tool make your life substantially easier, it doesn’t need to go through rounds of budgeting approval – because there are many robust free tools out there to help you accomplish all of your social marketing goals in 2018.
Social management platforms will help you manage multiple social profiles in one place, schedule posts in advance, run contests, track analytics across platforms, and the list goes on. These tools really are game changers for your social strategy!
And lucky for you, I’ve rounded up a list of the 9 best free social media management tools to incorporate into your 2018 strategy, starting with my personal favorite, Hootsuite!
Hootsuite has a special place in my heart, likely because it’s the first social media management platform that I used at my very first job as a Marketing Assistant. At the time, I was managing the company’s social strategy before social advertising had really taken off. I can still remember the hours upon hours I would spend putting together a posting content calendar and setting reminders for myself to tweet at certain times. This was until I discovered Hootsuite and my life as a frantic Twitter bird instantly changed.
So what does the Hootsuite free plan include? The free plan is decently robust with the ability to:
- Manage 3 social profiles in one place
- Schedule 30 posts in advance
- Generate leads with social contests
The free plan also includes basic analytics for tracking followers and various growth and content statistics and two RSS feed integrations. Not too shabby!
Next up is Buffer. Similar to Hootsuite, Buffer has been in the social media management space for quite some time, and they are a respectable platform that allows you to manage multiple social profiles with ease.
With many overlapping features to Hootsuite, some of my favorite Buffer features include the ability to easily schedule content while browsing the web with their Chrome extensions. Buffer also suggests the perfect moments to post based on follower activity – pretty neat!
While there are a variety of options for larger organizations and agencies, the free plan just may suit your social media management needs. Buffer’s free plan includes the ability to manage three social profiles, schedule up to ten posts, utilize their browser extensions and mobile apps (iOS and android) feature, and create and schedule content using their image creator and GIF/video uploader.
Unfortunately, you’ll need to upgrade to a paid plan in order to access link shortening and tracking, as well as their RSS Feed feature. Their paid plans range from $10 to $399 per month.
If Twitter is the bread and butter of your social media strategy, then TweetDeck is likely the best social management platform for you! TweetDeck will allow Twitter birds to use custom timelines, create and manage Twitter lists and searches, and add team accounts. It is also free for Twitter users!
While TweetDeck may not be the all-in-one platform you’re searching for, it is the perfect tool for social marketers managing multiple Twitter accounts where these live conversations are critical for business success.
Not only do I love the name of SocialOomph, I’m quite impressed by the wide range of features they offer for multiple platforms – ranging from the typical features like scheduling and analytics, to some interesting ones like keeping your DM Twitter Inbox clean to help with increasing followers. They definitely offer a wide variety of unique features for Twitter, Facebook, LinkedIn, and Pinterest management, as well as the ability to manage and schedule blog posts.
While SocialOomph does indeed have a free plan, the features are limited and mostly lean towards Twitter management. On the free plan you can do things like schedule tweets, track keywords, shorten URL’s, and manage up to five Twitter accounts, but some of the more sophisticated features require a paid plan. If you’re looking to manage multiple social platforms aside from Twitter you will need to pay to play.
Friends+Me is another prime player in the social media management tools family. While Friends+Me puts the highest emphasis on Google Plus features, many other social platforms are supported. Friends+Me appears to get rave reviews from users, and has a beautifully designed website with plans available based on the size of your business. And yes, there is a free plan!
While the free plan is not super robust, it still allows for two queues (which is a destination to publish posts), the ability to schedule three posts per queue, link shortening, browser extensions, an integration with Zapier, as well as standard support. The free plan can also be used for a variety of social platforms like Google+, Facebook, LinkedIn, Twitter, and Tumblr.
Pinterest and Instagram are supported as well, but you will need to upgrade. Plans range from $7.50 to $259 depending on if you decide to utilize monthly or annual billing.
#6: Likeable Hub
Likeable Hub brands itself as a social media automation platform with a wide range of advanced social media management capabilities to simplify your life. Upon visiting their website, don’t be intimidated by the long list of expensive paid plans. While they offer many sophisticated features for larger organizations they also have a robust app.
The free Likeable Hub app with help you schedule content, generate content creation ideas, generate leads, refine your strategy, and measure results. The app will empower you to do this all while on the go, making Likeable Hub the perfect solution for busy marketing managers.
#7: Social Pilot
If you’re an agency in need of tools for social media management, Social Pilot may be your best bet! This social media management tool will allow you to do manage multiple client social media profiles at once and do things such as bulk schedule posts in various queues, collaborate with team members, manage clients, utilize browser extensions, etc. Their free plan includes 3 connected profiles, 10 posts per day, and 30 posts per queue.
If this doesn’t sound like enough for your agency, start a 14-day free trial with one of their more robust plans, which range between $100 to $800 per month.
#8: Post Planner
Are you struggling to get followers and engagement on your social posts? Perhaps you are even doubting whether or not social media makes sense for your marketing strategy? Post Planner believes you’re going about it all wrong!
Their science-based tool will help you find the right content to engage your audience, plan posts, collaborate with team members, recommend viral photos, top content, and GIFs, and the list goes on. While they don’t advertise a free plan outright they do have a free Pro app that is worth checking out. Their plans also start at only $3 month and go up to only $49/month at the high end.
#9: Zoho Social
Whether you’re a growing business or an agency, Zoho Social will help you manage multiple profiles, research relevant keywords, work with team members, and of course schedule posts from one dashboard.
Zoho Social has many of the same tools and features that the other platforms have, but they also have Facebook lead ads, advanced reporting features, a SocialShare browser plugin, and CRM integrations. Zoho Social caters to agencies as well so marketers have the choice of choosing between the business or agency plans. Pricing for the paid plans ranges from $8.33 to $125+ for larger agencies. Zoho Social’s free plan allows you to manage 1 brand, and includes the URL shortener and SocialShare browser plugin.
I know, I know there are a lot of options here! Luckily, they all have free plans so you can experiment and find the platform that works best for your social strategy. At the end of the day you can’t go wrong moving onto a social media management tool – it will likely save you time, grow your social presence, and possibly even make you some money!
About the Author
Margot is a Content Marketing Specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking. Follow her on:
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